How does a business leader or senior manager go about developing and improving their company culture? How do you know if it’s working? 

1. Create a meaningful purpose statement and be clear about your core values

I’ve long held the view that organisations should have a clear and defined purpose that is inspiring and motivating for both customers and employees alike. This should be a higher purpose than just making money, as important as making profit is! For example, are you making medical devices or saving lives? Are you building houses or creating communities where people can live a wonderful life?

Spend […]