To develop an effective and winning strategy for your business, you need to think about and clarify the future direction you want your business to take. You need to identify what products and services your customers want now or are likely to want or need in the future and at what price. You must understand what is happening or changing or possibly could happen or change in the market(s) in which you operate (or intend to operate), and you should be clear about your company’s strengths and those of your competitors’ in order to mitigate any potential […]